Every business owner wants to grow their company and attract new customers. In order to build and maintain market share, it's important to reach your customers and clients where they are—and where they are is online. That's why digital marketing is a critical part of your overall marketing strategy.
The Importance of Digital Marketing
In today's world, digital marketing is more important than ever. Studies show that more and more consumers rely on Internet research and social media to make purchasing decisions.
Digital marketing carries many advantages.
- A wide reach. Online marketing lets you reach out to any audience, regardless of distance.
- Build relationships with customers and clients. Digital marketing gives you a platform to stay in touch with your customers and build a relationship with them, which can lead to increased customer retention rates.
- Personalization. With Internet marketing, you can personalize offers to customers based on their interests and purchase history, making it much more likely that you will close a sale.
While it might be tempting to keep your digital marketing in-house, this is costly. Digital marketing can be time-consuming and expensive. Outsourcing your digital marketing is a better choice. Not only will outsourcing your digital marketing save you time, it's also much more effective.
Why Outsource Your Digital Marketing?
Here are six reasons to outsource your digital marketing to a professional agency.
Get a Team of Experts
A good marketing campaign has a lot of moving parts. You need to consider design, copywriting, social media, SEO, and market research, among many other factors. It's unlikely that a single employee will have every skill that's required. In contrast, a full-service marketing agency can handle all the marketing needs of your business. You'll have an entire team of experts ready to help you.
Keep Up With the Latest Trends
The world of digital marketing is constantly changing, and changing fast. Are you prepared when Google changes their algorithm, for example? A digital marketing firm will stay on top of the latest trends, always updating their strategy to keep up with the market. You'll have access to the latest digital marketing technology, and you'll be sure you're not wasting time on outdated campaigns that don't deliver results.
Return On Investment
Digital marketing agencies are invested in the success of your campaign. Agencies that do not produce results don't stay in business. Your agency will work hard to continuously optimize your digital marketing and deliver the best possible return on investment.
Gain a Fresh Perspective
You know your company better than anyone, it's often helpful to get an outsider's view of your business. A digital marketing firm can offer a fresh perspective on how others view your company, your brand, and your competition.
Consistent messaging is one of the most important factors in the success of your digital marketing. But this can be a challenge if your in-house staff need to take time off, or if their attention is needed elsewhere. By outsourcing your digital marketing, you'll ensure that you consistently meet your targets and deadlines. You won't have to worry about any gaps in messaging because of staffing problems.
Hiring a new employee can be expensive. You'll need to pay your employee's salary in addition to training and benefits—and there's no guarantee that your new hire will be the right fit for you, or deliver the results you want. If you're hiring a whole team of people, those costs are even higher. In addition to staff, your marketing department needs tools, such as analytics software. Outsourcing your digital marketing gives you access to everything you need for a lower cost.
For more information about outsourcing your digital marketing and the services we offer, contact us today.
In this day and age, owning a small- or medium-sized business means you need to invest in a website. In 2016 alone, online sales grew over 15%. Experts expect this trend to continue. Investing in a website means you can snag a growing portion of the market, a vital lifeline for smaller businesses. However, not many business owners are also web developers. So, where do you start?
Deciding You Need A Website: Custom-Built Or Use A Template?
There are many reasons small- and medium-sized businesses choose to build a website. For initial startup cost and perceived ease, many of those businesses decide to use a template for their website. However, businesses that choose to use a custom-built website design often see more long-term benefits. While the decision on which type of website design to use is entirely a personal one, when you take the time to truly compare the costs and benefits of both website designs, it quickly becomes apparent that money invested into a custom website design is money well spent.
5 Reasons You Should Choose Custom Website Designs
1. Custom designs are proven to be more effective than templates.
While true that custom designs have a higher initial cost and take a little longer to build than a template, this investment is worth it. Custom designs are proven to have a higher return on investment. These designs are tailored specifically to your business and its unique demands, which allows you to prioritize targets and objectives, crushing your goals. Templates do not offer this flexibility, which means you cannot take advantage of viral marketing. Overall, custom website designs are more flexible and therefore more effective than templates.
2. Custom designs offer greater scale-ability and control.
Templates offer little in the way of control; they are not customize-able, have clunky controls for the user, and tend to be less secure. You can avoid all of this by investing in a custom design, which will work well when your business grows, allow you to customize your content and aesthetic design, and ensure your customers' security.
3. Custom designs stay relevant longer while offering a higher rate of return on your investment.
The average lifespan of a template is approximately 12-18 months, meaning you will be redesigning quite soon. However, the average life cycle of a custom designed web page is between 3 and 4 years. Thus, the slightly higher initial cost actually ends up costing less over time. These designs are also more stable; the familiarity of having the same basic design over several years keeps customers engaged and results in better sales.
4. Custom designs are automatically primed to maximize search engine optimization content while serving mobile users.
Templates often do not work well across multiple browsers and leave much to be desired for mobile users. As smart phones increasingly become integrated into our lives, mobile searches become more popular. Not catering to this demographic (who are also more inclined to purchase things online) would be a terrible mistake. Additionally, you can easily control and change your SEO content, keeping you relevant on search pages and driving more clients to your virtual doorstep.
5. Custom designs offer credibility and lose fewer visitors due to a more integrated user interface.
Templates are obvious, and they leech credibility from your business. Users who are easily able to navigate a site will return to it, especially if the site offers built-in encryption to keep their data safe. Custom designed websites offer a level of credibility and safety that templates cannot.
The Best Custom Website Design
Designing a website can be stressful, but it doesn't have to be. Our professionals at AgentOptix have years of experience that we would like to put to work for you. We specialize in custom website design, digital marketing, and content creation services. We are fully equipped to handle all of your virtual business needs. For more information about getting started, developing a custom website, or our other services, please contact us today!
The First Step Towards Greatness
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