SADDLEBROOK PROPERTIES CASE STUDY

The Results

  • 81%

    Increase in
    Social Media Followers
  • 31K+

    In New
    Website Visitors
  • 300K+

    Pages of
    Content Viewed

Project Details

We designed and developed a fully custom, mobile first website for Saddlebrook Properties. It's built to engage and captivate users while they tour their many communities and luxury floor plans.

Page Design & Technical Details

Our goal was an online experience that would allow visitors to tour Saddlebrook's luxurious communities and floor plans using custom media that showcases the quality craftsmanship that goes into each Saddlebrook luxury home.

To accomplish this we had to develop frameworks that could display high resolution images, high definition video, and 3D virtual tours quickly on desktop computers and mobile devices. Also, the experience had to be the same whether the user accessed the site via a broadband internet connection or a slower cellular connection. Fast page load times were imperative.

Our solution was to implement adaptive media buffering and cloud front image sourcing that allows for on-the-fly manipulation regardless of download speed. The site's foundation was developed on a complex content management system making updates fast and simple sitewide. All the media on the website was shot, edited, and published in our media studio. The final product is a captivating online experience.

See The Website Live

PROJECT PRIORITIES

MOBILE
FIRST DESIGN

52.2% of all website traffic is on a mobile device. The top priority for us was to ensure we developed a fully responsive site. The experience must be consistent regardless of screen size.

PAGE & MEDIA
LOAD TIMES

User internet speeds and bandwidth vary, but we wanted a media centric website. We implemented adaptive buffering and cloud front image sourcing to maintain quick load times regardless of download speed.

CONTENT
MANAGEMENT

Saddlebrook's floor plans and communities constantly change and quick and simple site updates were critical. We developed a content management system allowing required changes to be deployed quickly.

USABILITY &
NAVIGATION

One of our core beliefs is that you can have the finest architected site on the planet, but if users hate navigating it, we've failed. All site decisions were made only once user experience was optimal.

CONVERSION
OPTIMIZATION

We worked tirelessly to ensure we produced call-to-actions with the highest probability of conversion. We needed to convert anonymous web traffic into verifiable leads.

SEARCH ENGINE
OPTIMIZATION

Jokingly we asked ourselves, "If we built the greatest website on earth, but no one visits it, does the website even exist?" We made sure the latest SEO standards were used, and we've increased traffic month over month.

Marketing automation

Cross
Platform Targeting

Sophisticated tracking pixels serves Saddlebrook content to leads accross different digital platforms automatically. For example, when a user visits the website, Saddlebrook content will now appear in their social newsfeeds.

Lead Capture
& Nurturing

The website automatically works to discover a visitor's identity, places them into a sales funnel, and records lead information into our CRM on-the-fly. Automation nurtures them through the steps of Saddlebrook's sales cycle.

Lead Conversion
& ROI Analytics

Our marketing automation software optimizes lead conversions and produces a bevy of analytics. This data is used to maximize marketing ROI, tweak strategy, and increase revenue growth over time.

There's Beauty
In Our Process

  • Discovery

    What do you love? What do you hate? What are your competitors doing? We start by asking the right questions and conduct market research to find out what's working best in your industry.
  • Design

    Our Graphic Designers design the site in an image based format with unlimited revisions. We don't stop until your happy.
  • Static Development

    We code the website in static HTML, JS, & CSS so that you can navigate from page to page. It's a functioning website, but isn't dynamic.
  • Dynamic Development

    Our engineers begin server side coding. At the end of this stage, your site will now be easily updated with a custom content management system (CMS).
  • Content

    Your website's text is written, images are chosen, and products/services are added. At the same time, our engineers are coding your search engine optimization and marketing (SEO/SEM).

Testing & Go Live

We rigorously test the site on all devices, click every link, and fill out every form. We try to break what we've built and make sure every aspect of the site functions perfectly. Once complete, we ensure sitewide SSL compliance for security and take your new website live.

LATEST ENDEAVORS

Here's a sampling of our recent projects. Meant to inspire.

FEEL LIKE YOU'RE BEING OVERLOOKED ONLINE?

We create memorable digital content. Let's start something great.

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