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105 Center Park Drive
Suite 101
Knoxville, TN 37922 -
(865)288-4810 -
Info@AgentOptix.com
The Results
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81%
Increase in
Social Media Followers -
31K+
In New
Website Visitors -
300K+
Pages of
Content Viewed
Project Details
We designed and developed a fully custom, mobile first website for Saddlebrook Properties. It's built to engage and captivate users while they tour their many communities and luxury floor plans.
Page Design & Technical Details
Our goal was an online experience that would allow visitors to tour Saddlebrook's luxurious communities and floor plans using custom media that showcases the quality craftsmanship that goes into each Saddlebrook luxury home.
To accomplish this we had to develop frameworks that could display high resolution images, high definition video, and 3D virtual tours quickly on desktop computers and mobile devices. Also, the experience had to be the same whether the user accessed the site via a broadband internet connection or a slower cellular connection. Fast page load times were imperative.
Our solution was to implement adaptive media buffering and cloud front image sourcing that allows for on-the-fly manipulation regardless of download speed. The site's foundation was developed on a complex content management system making updates fast and simple sitewide. All the media on the website was shot, edited, and published in our media studio. The final product is a captivating online experience.
See The Website LivePROJECT PRIORITIES
MOBILE
FIRST DESIGN
52.2% of all website traffic is on a mobile device. The top priority for us was to ensure we developed a fully responsive site. The experience must be consistent regardless of screen size.
PAGE & MEDIA
LOAD TIMES
User internet speeds and bandwidth vary, but we wanted a media centric website. We implemented adaptive buffering and cloud front image sourcing to maintain quick load times regardless of download speed.
CONTENT
MANAGEMENT
Saddlebrook's floor plans and communities constantly change and quick and simple site updates were critical. We developed a content management system allowing required changes to be deployed quickly.
USABILITY &
NAVIGATION
One of our core beliefs is that you can have the finest architected site on the planet, but if users hate navigating it, we've failed. All site decisions were made only once user experience was optimal.
CONVERSION
OPTIMIZATION
We worked tirelessly to ensure we produced call-to-actions with the highest probability of conversion. We needed to convert anonymous web traffic into verifiable leads.
SEARCH ENGINE
OPTIMIZATION
Jokingly we asked ourselves, "If we built the greatest website on earth, but no one visits it, does the website even exist?" We made sure the latest SEO standards were used, and we've increased traffic month over month.
Marketing automation
Cross
Platform Targeting
Sophisticated tracking pixels serves Saddlebrook content to leads accross different digital platforms automatically. For example, when a user visits the website, Saddlebrook content will now appear in their social newsfeeds.
Lead Capture
& Nurturing
The website automatically works to discover a visitor's identity, places them into a sales funnel, and records lead information into our CRM on-the-fly. Automation nurtures them through the steps of Saddlebrook's sales cycle.
Lead Conversion
& ROI Analytics
Our marketing automation software optimizes lead conversions and produces a bevy of analytics. This data is used to maximize marketing ROI, tweak strategy, and increase revenue growth over time.
There's Beauty
In Our Process
Testing & Go Live
We rigorously test the site on all devices, click every link, and fill out every form. We try to break what we've built and make sure every aspect of the site functions perfectly. Once complete, we ensure sitewide SSL compliance for security and take your new website live.
LATEST ENDEAVORS
Here's a sampling of our recent projects. Meant to inspire.
FEEL LIKE YOU'RE BEING OVERLOOKED ONLINE?
We create memorable digital content. Let's start something great.
Let's Talk