Inbound Digital Marketing and Automation

home Marketing

Lead generation, nurturing, and conversion.

Audience growth and engagement in every stage of your sales cycle. We convert leads into customers and turn your customers into brand advocates.

THERE'S BEAUTY
IN OUR PROCESS

Discovery and Strategic Planning Sessions
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We start by taking a deep dive into your business to understand its needs and goals. We build a strategic marketing plan that you're comfortable with and has the highest probability of success.
Competitive Analysis and Market Landscape
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We conduct rigorous market research to understand who your competitors are, what they do well, and what they do not do so well. We increase your market share through deep analysis and continuous strategy optimization that gives your brand the highest probability of success.
Marketing Strategy Roll Out and Execution
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Once the marketing approach is well-defined and ready, we execute it. We target, engage, and captivate potential customers to grow your audience. All the while, generating, nurturing, and converting leads.
Measure, Analyze, and Relentlessly Optimize
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Results matter. We have an insatiable drive for perfection. We analyze the data to find ways to tweak and optimize our marketing approach, mindful that we can always do better. We repeat this process into perpetuity.

What We Do
To Get It Done

Website Audit And Development

One of the most important aspects of digital marketing is your website. We will design and develop a new one or do a complete audit of your current website's foundation/framework to make sure it uses the latest web coding and marketing standards. We'll determine whether or not it employs the latest Search Engine Optimization and Marketing (SEO / SEM) standards, security, browser and device compatibility. We then begin analyzing content to ensure that it communicates your brand effectively, has clear call-to-actions, keeps visitors engaged and active, etc. We take a hard look at your site's analytics to decipher whether you are losing users at key interaction points or not. Last, we ensure your website communicates efficiently with our Marketing Automation Software so we can target and re-engage your growing audience.
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Digital Marketing Automation

We deploy our robust marketing automation software to capture, nurture, and convert inbound leads. Our software creates automated sales funnels and interacts with leads throughout your sales cycle via email, text messaging, social media, and more. It tracks users on your website allowing us to retarget them in the future with similar content. In addition, it begins to learn what your potential customers like or dislike and adjusts its approach accordingly. AgentOptix 360 becomes your automated sales force, intelligently engaging with customers, selling your products and services, and positively impacting your bottom line.
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Content Marketing

Using the latest in media technology and editing techniques, we artfully produce relevant and captivating content that engages your audience, increases website traffic, and makes people want to like and follow your brand on the key social media networks. This content brings brand awareness to potential customers. When they engage, we nurture them to conversion. Well created content such as graphics, images, video, 3D models, blogs etc. that communicates your brand's value proposition effectively, expedites a customer through your sales cycle.
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Social Media Marketing and Digital Advertising

Statistics show that over 80% of the United States population has at least one social media account. These social networks are frequented daily by your future customers. Increasingly, social media is becoming a place where people validate and verify your brand. We manage your social media marketing and engage customers with captivating content. We increase followers and instigate meaningful social interactions and conversations about your brand. Bottom line, our goal is to create not just customers, but brand advocates.
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Analytics and Conversion Rate Optimization

The core marketing objective is to drive qualified traffic to your website and maximize your Return on Investment (ROI). The more traffic you garner the more potential revenue your company can make. We take this a step further by optimizing the probability of conversions. Conversions can range from email sign-ups to online sales, and all are important. We analyze how your website visitors interact with your website's content and scrutinize all available metrics. These include engagement metrics (average time on page and scroll depth), click tracking, bounce rates, referral sites and a host of other website analytics. We do this to optimize your conversion rate so that anonymous website visitors become verifiable leads. This maximizes marketing ROI and leads to growth in revenue.
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